C1 

March 25

Marketing Fundamentals
(4 weeks, M-F, 20 hours/week)

This course offers an in-depth exploration of the evolution of business philosophies and modern marketing practices. It covers a broad range of topics, including demographic and socio-cultural influences, consumer behavior, market research, segmentation, branding, and product life cycle, emphasizing their application in diverse marketing scenarios.

C2 

April 22

Marketing Communication Strategies
(4 weeks, M-F, 20 hours/week)

This course provides insights into various market characteristics and the effectiveness of content marketing in a B2B context. It emphasizes the importance of marketing channels, supply chain management, and the dynamics of promotional strategies in marketing communications.

C3 

May 21

Digital Marketing Fundamentals
(4 weeks, M-F, 20 hours/week)

Offering a comprehensive overview of digital marketing strategies, this course covers essential topics like digital marketing research, website optimization, and analytics. It equips students with practical skills in SEO, paid search, and content marketing.

C4 

Jun 17

Social Media Marketing

(4 weeks, M-F, 20 hours/week)

This course focuses on the strategic use of social media platforms for digital marketing. It teaches students about audience engagement, content optimization, and the use of analytics for campaign optimization on various social media platforms.

C5 

Feb 26

Business Communication & Career Skills

(4 weeks, M-F, 20 hours/week)

This course offers essential skills in business communication and career development, including interpersonal communication, emotional intelligence, and effective business messaging. It also covers job interview strategies and professional social media use.

C6 

Writing for the Web

(2 weeks, 40 hours)

This course is designed to teach effective online writing skills, emphasizing web content research, user experience, and SEO optimization. It covers writing techniques for homepages, landing pages, and blogs, ensuring content is engaging and web-friendly.

DMP start dates for C6 (Writing for the Web) and C7 (Digital Marketing Campaign) depend on completion of C1 – C5

C7 

Digital Marketing Campaign

(4 weeks, M-F, 20 hours/week)

Focusing on practical application, this course guides students through the creation of a digital marketing campaign. It covers setting goals, identifying audience personas, choosing appropriate channels, and developing content for digital platforms.

DMP start dates for C6 (Writing for the Web) and C7 (Digital Marketing Campaign) depend on completion of C1 – C5

Co- op

Co-op Term

(26 weeks, 520 hour )

This Co-op (Work Experience) term is an integral part of the Digital Marketing Professional with Co-op program. During this phase, students holding a Co-op work permit are required to complete 520 hours of practical work experience within 26 weeks, allowing them to apply their learning in a real-world digital marketing environment. This hands-on experience is crucial for understanding the practical aspects of digital marketing and gaining valuable industry insights.