DMP Digital Marketing Program
Your Digital Marketing Career Awaits at VIC
In partnership with the Digital Marketing Institute, our program offers immersive digital marketing education.
“Studying digital marketing at Vancouver International College has opened new opportunities and helped me grow both personally and professionally.”
About DMI Partnership
Our collaboration with DMI offers a cutting-edge curriculum with global endorsement, covering marketing fundamentals, social media strategies, and effective web copywriting. Beyond theory, VIC provides a DMI-certified education, practical experiences, and networking in Vancouver’s thriving digital scene.
Who We Are
Explore academic excellence at VIC, where quality education meets practical experience. Our dedicated faculty and modern facilities in vibrant Vancouver prepare students for successful careers in a dynamic learning environment.
Start Dates
1/6/25 – Mktg Fund.
2/3/25 – Mktg Comm Strat
3/3/25 – DM Fund.
3/31/25 – SMM
4/28/25 – Biz Comm.
5/26/25 – Mktg Fund.
6/23/25 – Mktg Comm.
7/21/25 – DM Fund.
8/18/25 – SMM
9/15/25 – Biz Comm.
10/14/25 – Mktg Fund.
11/10/25 – Mktg Comm.
12/8/25 – DM Fund.
Vancouver’s premier DMP Digital Marketing Program offers a unique blend of core marketing principles and the latest in digital and social media strategies. This intensive course is tailored for students eager to excel in the digital marketing landscape, providing them with the skills to master SEO, social media marketing, and effective communication techniques.
Geared towards entry-level roles, our program is ideal for those aspiring to become Digital Marketing Specialists, Social Media Experts, Content Strategists, or any other pivotal digital marketing role.
Whether you’re an international student in Canada or looking to study in this vibrant country, this program is your gateway to a thriving career in digital marketing. Embark on your journey with us and transform your passion into a profession!
Campus
Google Map URL:
549 Howe St 8th Floor
Vancouver, BC V6C 2C2
Class Time
Monday – Friday
9 am – 1 pm
Evening Class:
5:30pm – 9:15pm (PDT)
Mon/Tue/Wed In-class & Thu/Fri Online
Start Dates
CALENDAR 2025
Brochure
Requirements for Program Admission
Applicants must provide the following:
1-Proof of valid medical insurance.
2-Proof of proficiency in the language of instruction (English):
(A) Evidence that three years of full-time secondary (Grades 8–12) or post-secondary education were completed in English in a country where English is one of the principal languages. Language courses cannot be included in this calculation.
(B) Evidence of achievement in ONE of the following recognized standardized language tests/assessments:
IELTS© (Academic): 5.5
TOEFL IBT©: 59
CLB PT©: L6, S6, R5, W5
CELPIP©: L6, S6, R5, W5
CAEL©: 40
Duolingo©: 95*
(L=Listening, S=Speaking, R=Reading, W=Writing)
(C) Evidence of graduation from a language program with an established pathway/articulation agreement that allows direct entry (no further testing required) into a diploma or degree program at a public institution in Canada OR successful completion of four weeks of SSLC’s English for Post-Secondary Education (EPE) pathway certificate program.*
(Pending regulatory approval)
(D) Evidence of meeting a language standard defined and accepted by a third-party regulator or program funder.
3-Prior Education:
(A) A secondary school diploma (Grade 12),
(B) Mature student status**,
(C) Completion of an undergraduate degree, OR
(D) Be 18 years or older on the program start date.
Mature student status may be granted to applicants over 19 years old who have not completed secondary school or its equivalent. Applicants will be considered for admission based on the skills and experience they have acquired since leaving school.
Applicants must provide:
The most recent transcripts or proof of academic accomplishments,
A resume or summary of professional accomplishments, and
Two letters of recommendation from both current and previous employers.
The applicant may also be interviewed by the Admissions or Academic Office to further assess their suitability for admission to the program of study.
Note: If an applicant fails to meet the minimum requirements, these requirements cannot be waived by either the institution or the applicant.
From Basics to Advanced:
Explore VIC’s Dynamic Digital Marketing Curriculum in Vancouver
C1
Marketing Fundamentals
(4 weeks, M-F, 20 hours/week)
This course offers an in-depth exploration of the evolution of business philosophies and modern marketing practices. It covers a broad range of topics, including demographic and socio-cultural influences, consumer behavior, market research, segmentation, branding, and product life cycle, emphasizing their application in diverse marketing scenarios.
C2
Marketing Communication Strategies
(4 weeks, M-F, 20 hours/week)
This course provides insights into various market characteristics and the effectiveness of content marketing in a B2B context. It emphasizes the importance of marketing channels, supply chain management, and the dynamics of promotional strategies in marketing communications.
C3
Digital Marketing Fundamentals
(4 weeks, M-F, 20 hours/week)
Offering a comprehensive overview of digital marketing strategies, this course covers essential topics like digital marketing research, website optimization, and analytics. It equips students with practical skills in SEO, paid search, and content marketing.
C4
Social Media Marketing
(4 weeks, M-F, 20 hours/week)
This course focuses on the strategic use of social media platforms for digital marketing. It teaches students about audience engagement, content optimization, and the use of analytics for campaign optimization on various social media platforms.
C5
Business Communication & Career Skills
(4 weeks, M-F, 20 hours/week)
This course offers essential skills in business communication and career development, including interpersonal communication, emotional intelligence, and effective business messaging. It also covers job interview strategies and professional social media use.
C6
Conditional on C1-C5.
Writing for the Web
(2 weeks, 40 hours)
This course is designed to teach effective online writing skills, emphasizing web content research, user experience, and SEO optimization. It covers writing techniques for homepages, landing pages, and blogs, ensuring content is engaging and web-friendly.
DMP start dates for C6 (Writing for the Web) and C7 (Digital Marketing Campaign) depend on completion of C1 – C5
C7
Conditional on C1-C6.
Digital Marketing Campaign
(4 weeks, M-F, 20 hours/week)
Focusing on practical application, this course guides students through the creation of a digital marketing campaign. It covers setting goals, identifying audience personas, choosing appropriate channels, and developing content for digital platforms.
DMP start dates for C6 (Writing for the Web) and C7 (Digital Marketing Campaign) depend on completion of C1 – C5
Co- op
Co-op Term
(26 weeks, 520 hour )
This Co-op (Work Experience) term is an integral part of the Digital Marketing with Co-op program. During this phase, students holding a Co-op work permit are required to complete 520 hours of practical work experience within 26 weeks, allowing them to apply their learning in a real-world digital marketing environment. This hands-on experience is crucial for understanding the practical aspects of digital marketing and gaining valuable industry insights.
Our schools are accredited and affiliated with all levels of government and industries.
Vancouver International College is the sister school of Sprott Shaw Language College.
A Division of Global Education Communities Corp.
DLI # O19283898312
BRITISH COLUMBIA
Vancouver
Address
Vancouver, BC V6C 2C2
Phone
(604) 893-8423
Stay up-to-date with our latest news, events, and courses by following our school on social media.